asiCast 149: TV’s next revolution – OEM data

asiCast
26/10/2022 17 min
asiCast 149: TV’s next revolution – OEM data

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Episode Synopsis

Data from Smart TV set manufacturers provides important insights into changing patterns of viewing behaviour. In this asiCast, our Research Director, Richard Marks, speaks with Ed Wale, VP Europe, LG Ads Solutions, about how data from Original Equipment Manufacturers (OEMs) is gathered and where it comes from. The acronym FAST…

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