asiCast 119: The Dutch TMAM contract – what’s it all about?

01/04/2021 27 min
asiCast 119: The Dutch TMAM contract – what’s it all about?

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Episode Synopsis

It’s been a long time coming, but the TMAM decision has finally been made and agreed and we now know what the combined measurement system in the Netherlands is going to look like. We’re very grateful to Johan Smit, Director of Platform Media Adviesbureaus (PMA), who has been driving this…

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