asiCast 107: Maintaining audience measurement services during lockdown – Toni Petra of Nielsen

asiCast
21/04/2020 32 min
asiCast 107: Maintaining audience measurement services during lockdown – Toni Petra of Nielsen

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Episode Synopsis

As part of our series of interviews with people engaged with audience measurement research during this difficult period we spoke with Toni Petra, EVP of Nielsen Watch. Toni talks about the issues Nielsen has encountered in its various markets in maintaining the industry currencies for which it is responsible. She…

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