In the latest edition of our "Tech Stack" series, we cover the technical aspects of image assets. Photos and video are arguably the most important assets your firm can have. What needs to be considered to make sure you end up with results that are usable for what you're trying to accomplish? Do you have what you need to effectively communicate about your project?  Highlights:  Composition isn't the only consideration  Why you need to know how a photo will be used before it's taken  The role of the relationship between the photographer and the viewer  The importance of knowing the current requirements for relevant social media platforms  Why cropping should only be a last resort  Episode Resources Connect with Brian Jones and Patience Jones https://graphicmachine.com/ https://www.linkedin.com/company/graphicmachine/ https://www.linkedin.com/in/brian-jones-graphicmachine/ https://www.linkedin.com/in/patiencejones/ 

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