ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "#18 Engaging Non-Customers for Growth with Marketing Expert Dave Wakeman "
Episode Synopsis
In this abbreviated episode of ARTS Redefined, Angela speaks with pricing expert Dave Wakeman about why discounts are for dummies and how his "3 P's of Pricing" can help arts organizations build long-term success. Dave shares insights on using Process, Price, and Promotion to drive demand and grow audiences without sacrificing profitability. If your organization struggles with pricing strategies, this is a must-listen.
Chapters
00:00 Crafting a Unique Value Proposition00:08 The Necessity of Brand Investment03:00 Engaging Audiences: The Relevance Factor
Chapters
00:00 Crafting a Unique Value Proposition00:08 The Necessity of Brand Investment03:00 Engaging Audiences: The Relevance Factor
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