On this week's episode of Artist Friendly, Joel Madden is joined by Elliot Grainge.

As the CEO of Atlantic Records, Grainge embodies the very ethos of “Artist Friendly,” promoting a hands-off approach and trusting the process.

Before stepping into that role, though, he was releasing independent music through his label 10K Projects, founded shortly after graduating from Northeastern University (using money earned from flipping an apartment in Boston).

Over the years, he’s signed a slew of talent, including Ice Spice, iann dior, and Trippie Redd.

During the episode, Madden sits down with his brother-in-law for a rare and personal conversation. They dive into family, fatherhood, and the music business while reflecting on love, loss, resilience, and what it takes to build a lasting legacy.

Listen to their conversation on Artist Friendly wherever you listen to podcasts. You can also watch the episode over at ⁠⁠⁠⁠⁠⁠⁠⁠⁠Veeps⁠⁠⁠⁠⁠⁠⁠⁠⁠. 



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Host: Joel Madden, @joelmadden

Executive Producers: Joel Madden, Benji Madden, Jillian King

Producers: Josh Madden, Joey Simmrin, Janice Leary

Visual Producer/Editor: Ryan Schaefer

Audio Producer/Composer: Nick Gray

Music/Theme Composer: Nick Gray

Cover Art/Design: Ryan Schaefer

Additional Contributors: Anna Zanes, Neville Hardman
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