In the world of philanthropy, trust is the backbone of any successful donor relationship. A recent lawsuit against the Red Cross, over their handling of restricted donations for Haiti, highlights how crucial this element is. Donors feel their contributions weren't used as promised, and that breach of trust could lead to a class action lawsuit. This situation underscores the importance of building genuine, transparent, and lasting relationships with donors, a theme central to philanthropy but often overlooked in discussions about fundraising strategy.

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