Episode 254: Annual Giving Troubles - Try Behavior Economic in Appeals

Around with Randall
04/11/2025 26 min Episodio 254

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Episode Synopsis

Annual giving programs across every sector are struggling—and the old tactics no longer work. To re-engage donors, fundraisers must borrow from behavioral economics: reduce friction, offer clear defaults, and frame choices that inspire action. Subtle “nudges,” simplified giving options, and immediate impact stories can transform inertia into generosity. In a noisy, overloaded world, the organizations that understand how people actually make giving decisions will be the ones that thrive.

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