ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Brand Differentiation vs Personality"
Episode Synopsis
When we talk about branding in higher ed, are we considering the differences between brand differentiation and personality? Kristin Van Dorn has studied branding in higher ed for years and has a few thoughts. Bravery Media can help you with all manner of brand research.
More episodes of the podcast Appendix B
If you build it, they won't come
15/02/2023
Higher Ed Wishlist for 2023
15/02/2023
Dealing with Content and Technical Debt
15/02/2023
Avoiding the Procurement Blues
22/02/2023
Higher Ed's Differentiation Problem
01/03/2023
Responsible Website Stewardship
08/03/2023
Breaking out of Emergency Mode
15/03/2023
You're NOT doing SWOT analyses correctly
29/03/2023
No More Unicorns
05/04/2023
In God we trust