ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Higher Ed's Differentiation Problem"
Episode Synopsis
Why is it so difficult for Higher Education institutions to differentiate themselves from each other?
Some institutions push their MBA programs as being new, different, and innovative, but the perceived product of education remains the same.
And trying to differentiate based on corporate marketing techniques won’t work in Higher Education marketing because most institutions are in a model of co-opetition with their peers.
Then there are all of the various structures in place that limit institutional flexibility.
Subscribe to Bravery’s Newsletter
Follow Joel
Follow Kristin
Check out the Bravery YouTube Channel
Some institutions push their MBA programs as being new, different, and innovative, but the perceived product of education remains the same.
And trying to differentiate based on corporate marketing techniques won’t work in Higher Education marketing because most institutions are in a model of co-opetition with their peers.
Then there are all of the various structures in place that limit institutional flexibility.
Subscribe to Bravery’s Newsletter
Follow Joel
Follow Kristin
Check out the Bravery YouTube Channel
More episodes of the podcast Appendix B
If you build it, they won't come
15/02/2023
Higher Ed Wishlist for 2023
15/02/2023
Dealing with Content and Technical Debt
15/02/2023
Avoiding the Procurement Blues
22/02/2023
Responsible Website Stewardship
08/03/2023
Breaking out of Emergency Mode
15/03/2023
You're NOT doing SWOT analyses correctly
29/03/2023
No More Unicorns
05/04/2023
The Cost of Unicorn Hunting
12/04/2023
In God we trust