Company: InsiteOwners: Nicki PurcellYear Started: 1998Employees: 26-50From the Newsroom to the C-Suite: Nicki Purcell’s Agency JourneyWhat happens when a corporate exec takes the reins of a 25-year-old agency she didn’t found? In this episode, Nicki Purcell, President and co-owner of Insite, shares her unconventional path to agency leadership—filled with twists, lessons, and bold decisions. From turning down her “dream job” to embracing ownership during a pandemic, Nicki’s story is a blueprint for leading with intention and evolving without losing what makes your agency special.Inside this episode:Why writing down your fears can guide smarter business decisionsThe leadership challenge of inheriting (vs. building) agency cultureHow Nicki navigated from corporate officer to co-owner during COVIDWhat founders often miss in planning their own successionA 90-day framework to lead change without disrupting team momentum

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