They Threw a Bachelor Party to Keep the Lights On - AndHumanity

11/12/2022 36 min Episodio 8
They Threw a Bachelor Party to Keep the Lights On - AndHumanity

Listen "They Threw a Bachelor Party to Keep the Lights On - AndHumanity"

Episode Synopsis

Company: AndHumanityOwners: Matthew TsangYear Started: 2020Employees: 1-10 When Matthew Tsang and his sister Tammy started their agency, they didn’t just bootstrap...they survived on ham sandwiches, shared janitorial duties, and rented their office for late-night parties just to stay afloat. In this episode, Matthew shares their incredible journey from scrappy beginnings to founding AndHumanity, a trailblazing inclusive marketing agency. You'll hear how deep purpose, personal identity, and social change intersect with building a successful, modern agency. Key TakeawaysWhy inclusive marketing isn't multicultural marketing and how most brands get it wrongThe surprising power of telling one deeply personal story to reach manyWhat it takes to scale with values while navigating real-world pressuresA raw look at agency sacrifices most people never talk aboutHow Gen Z is redefining brand expectations (and why you need to pay attention now)