Most agency owners underestimate the most powerful differentiator they have, their personal story. In this episode, Russel breaks down why your authentic “why” matters and how sharing it can deepen connection with your team, attract the right clients, and clarify your purpose.Key TakeawaysWhy your personal story is the strongest positioning tool you’re not usingHow authenticity creates instant connection and builds trust with your team and clientsThe hidden reasons owners avoid sharing their storyA simple way to uncover the deeper “why” behind your workHow consistently telling your story makes you memorable in a crowded marketWant a more clarity and control for your agency in 2026? An Agency Story has three coaching spots available for 2026. Let’s see if one of those spots is right for you. Visit AnAgencyStory.com and click “Let’s Talk.”

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