Company: SAMA LabsOwners: John FloreyYear Started: 2018Employees: 26-50In this episode of An Agency Story, John Florey, co-founder and CEO of SAMA Labs, shares how early mistakes nearly derailed their agency including a client so unhappy he threatened a physical shakedown. From chaotic beginnings to scaling high-retention client relationships, John opens up about the turning points that reshaped his agency’s future.Inside this episode:Why trying to help everyone is the fastest path to burnoutThe 5 traits SAMA Labs looks for in every ideal clientA step-by-step shift that took retention from unstable to 18+ monthsThe wild story of a celebrity client who threatened John’s teamWhat most agencies get wrong when they chase $10M+ brandsWant a more clarity and control for your agency in 2026? I have three coaching spots available. Let’s see if one is right for you. Visit AnAgencyStory.com and click “Let’s Talk.”

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