Company: StartStrong MarketingOwners: Shauna ArcherYear Started: 2018Employees: 1-10 What happens when the agency you planned to inherit suddenly shuts its doors? Shauna Archer didn’t just face the end of her family’s legacy, she found a new path forward. In this episode, Shauna shares how she navigated loss, found unexpected opportunity during the pandemic, and built Start Strong Marketing from the ground up.Key TakeawaysThe biggest risk of relying too heavily on one client (and how it ended her parents’ agency)How Shauna rebuilt her confidence after career-shaking griefThe surprising upside of starting a business during a crisisWhy small operational wins matter more than flashy growthHow she found new purpose by aligning with ESG-driven clients

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