Is Playing It Safe Killing Your Brand Potential? - Insurgents.io

29/01/2023 32 min Episodio 15
Is Playing It Safe Killing Your Brand Potential? - Insurgents.io

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Episode Synopsis

Company: Insurgents.ioOwners: Robin AlbinYear Started: 2017Employees: 1-10What if your brand could be built entirely from scratch...no office, no staff, just a team curated for the mission? In this episode, branding veteran Robin Albin shares how she’s helped shape some of the most recognizable names in beauty by doing just that. Learn how her insurgent approach defies norms, challenges comfort zones, and makes real impact in a saturated market.Inside this episode:Why Origins became the most copied beauty brand in the worldHow Robin’s “Hollywood model” builds better agency-client relationshipsThe one word that should drive every brand decisionWhat most founders get wrong when trying to be “disruptive”How to take bold creative risks without losing your client’s trust