Company: Embark MarketingOwners: Kim Beechner Year Started: 2010Employees: 1-10She Turned Her Business Into a Class Project What happens when a young agency owner hands her entire business over to a classroom of MBA students? In this episode of An Agency Story, Kim Beechner of Embark Marketing shares the bold, unconventional move that helped her find clarity, define her niche, and triple her growth. From launching her agency in college to building a pandemic-resilient business, Kim’s journey is a playbook in scrappy innovation and fearless reinvention.Inside this episode:How asking for help led to a breakthrough growth strategyThe early-stage hire mistake many agency owners makeWhat to do when you’ve outgrown your client mixHow to juggle parenting, grad school, and entrepreneurshipWhy niching down can be your most powerful scaling tool

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