How a Handshake Agreement Almost Cost Her the Agency - Bright Marketing

02/06/2024 31 min Episodio 87
How a Handshake Agreement Almost Cost Her the Agency - Bright Marketing

Listen "How a Handshake Agreement Almost Cost Her the Agency - Bright Marketing"

Episode Synopsis

Company: Bright MarketingOwners: Jennifer SuttonYear Started: 2013Employees: 11-25When Jennifer Sutton hit a career ceiling in corporate America, she didn’t just quit, she built something better. In this episode, Jennifer shares the serendipitous birth of Bright Marketing, the highs and lows of leadership, and what it really takes to grow a team-driven, scalable agency. Key TakeawaysThe #1 mistake agency owners make when hiring (and how it leads to internal friction)How to avoid partnership pitfalls with clear expectations and structureWhy confidence is key to scaling your agency culture and leadershipHow Jennifer turned a painful split into strategic clarityA practical way to think about “living softly” vs. showing up strong as a founder