Company: Bullseye MediaOwners: Ernie CoteYear Started: 2006Employees: 1-10 Buying a business should come with a transition plan. But what happens when the owner disappears the day after closing? In this episode, Ernie Cote shares how he took over Bullseye Media during the chaos of 2020, faced immediate setbacks, and rebuilt the agency into a niche powerhouse serving dental practices.Key TakeawaysThe due diligence blind spot that left Ernie on his own from day oneHow hiring A-level talent, even at twice the cost, can impact a businessHow niching down into the dental market gave Bullseye Media an edgeThe importance of planning for partnership exits before they happenWhy agency growth depends more on relationships than digital marketing tactics

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