Company: 108 Degrees Digital MarketingGuests: MaryAnn PfeifferYear Started: 2001Employees: 1-10What happens when an agency owner stops doing it all and decides to go all in on what truly works? In this episode, Maryann Pfeiffer of 108 Degrees shares how becoming a recognized expert, through years of focused effort, transformed her agency’s positioning, visibility, and lead generation. You'll hear a candid take on the real investment required to build credibility and why saying no can be the smartest move you make.Inside this episode:Why doing everything for everyone dilutes your expertise (and what to do instead)How an investment around a tool like Mailchimp led to unexpected business opportunitiesThe importance of community and certification in building authorityWhat most agency owners overlook when refining their servicesA refreshingly honest view of the emotional and strategic pivots behind agency growth

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