Company:CoconspiratorOwner: Shane NeedhamYear Started: 2018Employees: 1-10Most agencies focus on execution but what if strategy is your entire business? In this episode, Shane Needham, founder of Coconspirator, shares how he built a brand and strategy consultancy that operates behind the scenes for major agencies and enterprise clients. You’ll hear why he embraced the agency label after resisting it, and how thoughtful partnerships shaped his journey.Inside this episode:Why chasing everything early on is sometimes the right moveThe biggest misconception about white-label strategy workA surprising reason agencies fail at sustainable growthHow Shane accidentally landed on the perfect agency name (over drinks)The key question to ask before entering any business partnership

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