33 Clients Lost in a Week and the Journey Back - Cogwheel Marketing

30/04/2023 22 min Episodio 28
33 Clients Lost in a Week and the Journey Back - Cogwheel Marketing

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Episode Synopsis

Company: Cogwheel MarketingOwners: Stephanie SmithYear Started: 2019Employees: 11-25 What happens when your entire client base disappears almost overnight? Stephanie Smith, founder of Cogwheel Marketing, faced that exact scenario at the start of the pandemic. In this episode, she shares how she rebuilt her agency from the ground up refining her model, expanding her team, and reclaiming her niche with a smarter, more sustainable approach.Key TakeawaysWhy relying too much on your personal brand can stall growthHow Stephanie shifted from project work to high-retainer clientsThe hub-and-spoke agency model mistake that nearly broke herWhat to say (and not say) when big brands try to intimidate youWhy hiring a coach at rock bottom became her best business decision