This week on Amtower Off Center, host Mark Amtower is joined by fellow GovCon consultant Mike LeJeune ofRSM Federal for a wide ranging discussion on branding and marketing in GovCon.Topics include:
Defining your market niche
Being able to enunciate your market position in 90 seconds or less
Why your capabilities statement is not etched in stone
The power of social media in GovCon
Staying on the radar
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