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Listen "The Strategic Enemy"
Episode Synopsis
Laura Ries, chairwoman of Reis Consulting and author of multiple business strategy books, joins host Mark Amtower on this week's Amtower Off Center to discuss her latest book: The Strategic Enemy. Topics include:Building your brand with an "enemy" in mindBranding mistakes entrepreneurs makeThe power of saying NO to maintain focusWhy brand extension does not workCreating a category where you can be firstSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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