This week on Amtower Off Center, host Mark Amtower is joined by GovCon marketing expert Lisa Sherwin Wulf of LSW Marketing, who returns for a lively discussion on branding in GovCon.Topics discussed include:
Do small contractors understand the power of branding and how to implement it
Key elements of a brand plan
Tag lines and logos
How does a company determine the need for a "rebrand"
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ver todos los episodios