Why every brand needs its legends and lore

11/06/2025 22 min Temporada 5
Why every brand needs its legends and lore

Listen "Why every brand needs its legends and lore"

Episode Synopsis

Jen Martindale EVP, Marketing and Communications of the Chicago Cubs joins AMA's Bennie F. Johnson to talk about why we need to revere the past while finding new ways to celebrate the future, the necessity of a fan vibe check, and why every brand needs its legends and lore.