The need for a strategic enemy

AMA Marketing / And with Bennie F. Johnson
22/10/2025 44 min Temporada 6 Episodio 8
The need for a strategic enemy

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Episode Synopsis

Laura Ries, author The Strategic Enemy, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about the value of strategic enemies, the need to create our own brand categories, and why nothing is possible without focus.
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