Brand essence and sonic marketing

22/10/2025 44 min Temporada 6 Episodio 7
Brand essence and sonic marketing

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Episode Synopsis

Becky Wixon and Bryan Biniak of Balance the Mix, join AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about brand essence, the sticky middle parts, the need for sonic identities, and why we all need to be audio first.