The academic journey in marketing, encouraging the next generation of marketers, and the importance of relationships

09/10/2024 20 min Temporada 3
The academic journey in marketing, encouraging the next generation of marketers, and the importance of relationships

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Episode Synopsis

Marketing / And Live from New York City, Episode 2: Lerzan Aksoy, Ph.D., Gabelli School of Business, Fordham University joins AMA's Bennie F. Johnson to talk about her academic journey in marketing, how she is helping to encourage the next generation of marketers to be lifelong learners, and the importance of relationships.