Broad role of the CMO, unlocking challenges, and understanding the business

31/03/2025 43 min Temporada 4
Broad role of the CMO, unlocking challenges, and understanding the business

Listen "Broad role of the CMO, unlocking challenges, and understanding the business"

Episode Synopsis

David Edelman, author of Personalized: Customer Strategy in the Age of AI, joins AMA's Bennie F. Johnson to talk about the role of the CMO, why we need to unlock challenges, and most of all, understand the business.