This episode's guest is Hans Lorei. I met Hans in the short-term rental space, and have been following him as he's grown a massive interior design brand across social media the last 8 months. Interior design has always been one of the most important aspects of building a home. However, it can be very challenging due to the need to balance multiple factors like functionality, aesthetics, budget, and technical requirements, all while accommodating subjective preferences and evolving trends.In this episode, we decode the formula of how to grow a brand on social media, how Hans grew his account to 500k followers on Instagram (in just 8 months!), how to lean into a niche and ultimately monetize it once you've build out the distribution channels. We also discuss Real Estate development and the subdivide land project Hans and his team is building.How you enjoy the show!Hans Instagram: https://www.instagram.com/hansloreidesign?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==My company's short-term rental Instagram: https://www.instagram.com/mountainforkresort/?hl=en ..Timestamps:00:01:24 - Introduction00:01:30 - Hans Instagram Journey00:02:31 - Idea and Inspiration Behind Hans' Content00:03:54 - Hans Content Creation Process00:04:25 - Hans Experience with Instagram Growth00:07:57 - The Role of Algorithms in Hans' Growth00:17:17 - Hans Content Strategy and Niche00:21:40 - Social Media and Business00:22:04 - Influencer Collaborations00:24:09 - Influencer Charges and Giveaways00:26:48 - Monetizing an Audience00:28:57 - Building an Audience00:30:26 - Fitness Influencers00:31:47 - Monetizing a Design Audience00:36:42 - Consulting and Personal Taste00:41:31 - Arrington Woods Development00:42:47 - Challenges with Septic System00:44:07 - Learning from Development Experience00:46:23 - Subdividing Land and Its Potential00:50:03 - Marketing and Sales of Land00:55:22 - Closing Remarks

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