This episode's guest is Karl Graham, co-founder and principal at Luminus Capital, an investment firm specializing in self-storage and industrial real estate. Karl is also a small business entrepreneur that has founded various start-ups.This episode we discuss Karl's journey from a geologist in the oil and gas industry to building a thriving real estate business. We talk about his strategies for identifying value-added opportunities and his data-driven investment approach. Episode flow:  - Transitioning from geology to real estate  - Self-storage investments - Future Opportunities in Real Estate- Operational leverage and market trends- SMB Build vs Buy- Partnerships and creating long-term valueConnect with Karl Graham:  - Luminus Capital Website: https://luminuscapital.com)  - Karl's Twitter: https://twitter.com/Karl_LuminusHope you Enjoy the show!Timestamps:00:00:00 - Intro00:01:52 - Karl's Background and Journey into Real Estate00:03:43 - Transition from Oil and Gas to Real Estate00:07:24 - Challenges and Opportunities in Starting a Real Estate Business00:13:13 - Utilizing Global Talent and Sacrifices in Starting a Business00:16:45 - Strategy for Self Storage00:20:12 - Capital and Risk in Business00:23:14 - Advantages of Real Estate Investment00:26:01 - Debt Management in Business00:33:13 - Future Plans in Real Estate00:35:29 - Exploration and Expansion in Business00:40:46 - Initial Business Ventures00:43:54 - Challenges with Google Business Profiles00:46:43 - Reflections on Business Failure00:48:11 - Starting a Business vs Buying a Business00:51:31 - Starting a Fencing Business00:55:52 - Marketing Strategies for Fencing Business

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