This episode describes Odoo's Social Marketing application, which provides tools for managing and optimizing social media presence. The application allows users to create, schedule, and analyze social media posts across various platforms from a centralized dashboard. It also facilitates the creation and management of social marketing campaigns, offering features for integrating diverse content types like emails and SMS. Furthermore, the system enables lead generation directly from social media comments and provides insights into visitor data and post performance, although it has some limitations regarding the quantity of linked accounts, especially in multi-company environments. The episode details the process of linking social media accounts as "streams" and configuring various post and campaign elements.

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