This episode outlines the functionalities of Odoo's SMS Marketing application, detailing how users can create, configure, and send SMS messages. It explains the process of managing recipients through mailing lists and blacklists, emphasizing the importance of opt-out options for customer relations. Furthermore, the episode covers SMS pricing, credit requirements, and various message formats, alongside methods for analyzing message performance and setting up marketing campaigns, including A/B testing. The episode also touches upon automation rules and template creation for efficient SMS communication.

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