Great content is great, but it's not very effective if nobody sees it. In a world full of noise, how do you cut through it to ensure your great content reaches its intended audience and resonates? Ross Simmonds has spent his career figuring out how to do just that, by testing and honing his marketing skills at the helm of Foundation Marketing. Foundation is a global marketing agency that provides services to organizations all over the world ranging from some of the fastest-growing startups to global SaaS brands. For this episode, we talk effective strategy, rising above the noise to ensure your message resonates and the unique opportunities Nova Scotia afforded Ross as he grew his business here. Learn more about Foundation Marketing at https://foundationinc.co/Visit Digital Nova Scotia: https://digitalnovascotia.com/Music © Bensound.com

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