Welcome back to Alchemy for Authors! In this week’s episode I interview author and Book Marketing Coach, Heidi McIntyre about her debut novel Sea Magic and tips and tricks for marketing your book. Some topics we discuss include: ·       How marketing produce helped Heidi start her writing career. ·       How to balance writing with marketing. ·       Seven common mistakes authors make when launching a book. ·       How to narrow down your target audience and get clear on your ideal customer avatar. ·       The mindset shift you need to make when starting an author career. ·       Why Heidi opted for Indie Publishing over Traditional Publishing. ·       The benefits to starting &/or being a part of an author support group. If you’re looking at upping your marketing game, this episode will get you inspired with how to start! Visit Heidi’s website here: https://heidimcintyre.com/ Grab your copy of the 7 Mistakes Indie Authors Make When Launching A Book here: https://heidimcintyre.com/free-guide/ Check out Heidi’s novel Sea Magic here.  Follow Heidi on Instagram here.  Follow Heidi on Facebook here.  Resources mentioned in this episode: ·       Publisher Rocket ·       Jessie Cunniffe’s Book Blurb Magic Course  (Use the coupon code ALCHEMY to get 10% off) ·       Jessie Cunniffe’s 1:1 Blurb Audit  (Use the coupon code ALCHEMY to get 10% off) ·       Jessie Cunniffe’s Spicy Blurb Playbook  (Use the coupon code ALCHEMY to get 10% off) ·       Jessie Cunniffe’s Custom Book Blurbs  (Use the coupon code ALCHEMY to get 10% off) Please note: I am an affiliate for Publisher Rocket and Jessie’s Book Blurb Magic products. I use these products myself and highly recommend them. When you purchase via my affiliate links, I make a small commission that helps support the show. If you enjoyed this episode please subscribe, rate and review. You can also support the show by buying me a coffee at https://www.buymeacoffee.com/jobuer. Your support helps me keep this podcast going and is greatly appreciated. If you have a question you would like answered on the show, or a topic suggestion for a future episode, leave a voice message here: https://www.speakpipe.com/AlchemyForAuthors Follow me on Instagram: @alchemyforauthors and @jobuerauthor. Join my Alchemy for Authors newsletter and download your FREE copy of Manifestation for Authors here.  If you enjoy Gothic Suspense, you can join my reader’s newsletter and download a FREE copy of my short story collection, Between the Shadows, here. You can find all my books at https://jobuer.com or visit https://Books2Read.com/JoBuer for links to your favourite store. Visit my website for the full transcript of this episode: https://jobuer.com/alchemy-for-authors/

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