If you're a regular listener, you know that Chip and Gini have strong feelings about staying away from RFPs when possible. But sometimes they can't be avoided.   In this episode, Chip and Gini discuss offer practical tips for handling RFPs efficiently, like templatizing repeat information, asking insightful questions, and focusing on building relationships. They also touch on strategies for incumbent agencies facing potential renewal through RFPs, emphasizing the importance of not burning bridges and maintaining a full pipeline of business opportunities.   Overall, they highlight the necessity of minimizing effort while maximizing the chances of success in the RFP process.

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