ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Should your agency charge new clients a startup fee?"
Episode Synopsis
In this episode, Chip and Gini discuss the complexities of pricing strategies for agency engagements. They explore whether agencies should charge more upfront for initial work, the importance of consistent revenue, and creative approaches to managing client expectations and financials. The conversation emphasizes understanding client perceptions and the necessity of knowing one's financials to ensure profitability.
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