In this episode, Chip and Gini delve into the topic of scope creep in agencies. They discuss the bell curve of profitability and the importance of setting clear expectations from the first client conversation.   They highlight strategies like dividing projects into 90-day scopes to regularly reassess goals and deliverables. The duo emphasizes the significance of internal communication, developing a culture of transparency, and ensuring team members understand project scope and costs.   They also stress the need to build flexibility and cushion into initial pricing to manage minor scope changes and avoid financial strain. Finally, they agree on mastering financial understanding and regular one-on-one meetings for smoother agency operation.

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