Everything’s a Negotiation: How Effective Communication Drives Revenue

AEC Marketing for Principals
07/07/2021 51 min Episodio 36
Everything’s a Negotiation: How Effective Communication Drives Revenue

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Episode Synopsis

On this episode of AEC Marketing for Principals, hosts Judy Sparks and Katie Cash are joined by Dan Oblinger and Allan Tsang of Oblinger and Tsang to discuss the power of negotiation, associative listening, and the different types of empathy. The duo emphasizes the distinct relationship between marketing and negotiation and why it’s important for a firm internally and externally.What you’ll learn about in this episode:‘Seven Deadly Sins’ of communicationThe negative side of “Associative Listening” The When and How of the negotiation processDifferent types of empathy Additional Resources:https://oblingertsang.com/ 

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