How do you build trust, attract top talent, and finally make your marketing hit home?This time around, Katie’s chatting with Ethan Okovikas, Operations Manager at HGA, whose fashion background surprisingly led him into the world of AEC. They talk about how storytelling is at the heart of both industries. Ethan shares how firms can flex their influencer muscles with employee-generated content that feels real and relatable.If you want your brand to connect on a deeper level, this one’s for you!Topics discussed in this episode:storytellinguser-generated contentemployee-generated contenttelling stories with designdigital strategy content creationmarketing strategypeople behind the projectshuman touchbrand storiesConnect with Ethan Olkovikas, Content Operations Manager, HGA:Website: https://olkovikas.com/LinkedIn: https://www.linkedin.com/in/eolkovikas/ Connect with Katie:  https://smartegies.com/ Rate, Review, & Follow on Apple Podcasts:We hope you’re finding value in our AEC Marketing For Principals.  Your feedback is important to us and we’d love to hear from you. Here’s how you can help.  Scroll to the bottom, rate our podcast with five stars, and select “Write a Review.”  Let us know what you found most helpful from this episode!  And if you haven’t done so already, give the podcast a follow, and you'll be notified when new episodes come out.

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