Convergence Corner: Fostering Growth Through Print & Promo with Dean Manzetti

Advertising Specialty Institute
18/09/2025 18 min
Convergence Corner: Fostering Growth Through Print & Promo with Dean Manzetti

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Episode Synopsis

CDP vice president Dean Manzetti explains how he incorporated promo into his print business over the years, and remembers one case study that created customer engagement that yielded enormous growth for his customer.

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