In this multi-part series, we speak with professionals who presented at the AACRAO Annual Meeting and discuss the key points of their presentation in case you missed it at the conference. These will help you move forward as you plan for the next recruitment cycle.This episode features Becky Tankersley, Director of Enrollment Marketing and Communications at Georgia Institute of Technology, and Patrick Frazier, Associate Director of Admissions Marketing & Events at Western Carolina University, who led a fantastic session on Adventure is Out There! Communication Tips to Standout to Prospective Students. In a world of overwhelming college marketing, how can your institution truly stand out? This episode explores how two schools use storytelling, connection, and a touch of creativity to cut through the noise and capture students’ hearts.Host:Dr. Alex FrondutoFaculty Lead, M.Ed in Higher Education Administration & Associate Teaching Professor Northeastern UniversityGuests:Becky Tankersley, Director of Enrollment Marketing and Communications at Georgia Institute of TechnologyPatrick Frazier, Associate Director of Admissions Marketing & Events at Western Carolina University

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