In this multi-part series, we speak with professionals who presented at the AACRAO Annual Meeting and discuss the key points of their presentation in case you missed it at the conference. These will help you move forward as you plan for the next recruitment cycle.Becky Tankersley and Patrick Frazier presented on Breaking Through the Noise: Creating an Effective Communication Plan. The enrollment cliff is looming, and students and families are questioning the value of higher education. In an era of decreasing students and increasing skepticism, are your communications effectively targeting your audience and sharing your institution's story? Join us for this session where we will discuss the critical elements of an effective communication plan, including audience segmentation, setting up marketing campaigns, and collaborating with campus partners to enhance your story.Host:Dr. Alex FrondutoFaculty Lead, M.Ed in Higher Education Administration & Assistant Teaching Professor Northeastern UniversityGuests:Becky Tankersley, M.Ed.,Director of Communications, Enrollment ManagementGeorgia Institute of Technology Patrick Frazier, Ed.D.Associate Director of Admissions Marketing & EventsWestern Carolina University

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