Episode Synopsis "Storytelling in the digital age"
Content is an essential part of modern marketing, as customers are increasingly looking to educate and inform themselves before approaching brands. In this increasingly customer-driven era, storytelling has become an integral part of connecting with customers. ADMA had the pleasure of hosting Dan Murphy's head of marketing, Yolanda Uys at the 2016 Global Forum. Listen to our interview with Yolanda to discover the power of storytelling in content marketing. ADMA's 2017 in on 24 & 25 August. Visit https://www.adma.com.au/events/2017/global-forum for more info.
Listen "Storytelling in the digital age"
More episodes of the podcast ADMA Brightest Minds
- Data analytics and media with Haile Owusu from Ziff Davis
- The issue of brand safety
- Design thinking for customer experience
- Storytelling in the digital age
- Social media: when things go wrong own the problem
- Brand viewability
- Data Day 2017: Cambridge Analytica
- Bringing museums into the digital era - Brightest Minds series
- Analytics in space - Chris Mattman, NASA
- Secrets to mobile marketing success with 1-800 Flowers
- Inside the digital transformation of a 30+ year old brand - Brightest Minds - ADMA Global Forum
- Using tech and data to help artists achieve their full potential - Brightest Minds
- The big idea that changed the course of my life - Brightest Minds - ADMA Global Forum
- The other search engine - Brightest Minds - ADMA Global Forum