ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Design thinking for customer experience"
Episode Synopsis
Design thinking originated from 1960's architecture and has recently been applied to business strategy with intriguing results. Hear what industry experts Michael Buckley, managing director of Accenture Interactive, and Joe Cincotta managing director of Thinking Group, think about the discipline and why it may be key to organisational realignment.
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