Episode Synopsis "Design thinking for customer experience"

Design thinking originated from 1960's architecture and has recently been applied to business strategy with intriguing results. Hear what industry experts Michael Buckley, managing director of Accenture Interactive, and Joe Cincotta managing director of Thinking Group, think about the discipline and why it may be key to organisational realignment.

Listen "Design thinking for customer experience"

More episodes of the podcast ADMA Brightest Minds

• Data analytics and media with Haile Owusu from Ziff Davis
• The issue of brand safety
• Design thinking for customer experience
• Storytelling in the digital age
• Social media: when things go wrong own the problem
• Brand viewability
• Data Day 2017: Cambridge Analytica
• Bringing museums into the digital era - Brightest Minds series
• Analytics in space - Chris Mattman, NASA
• Secrets to mobile marketing success with 1-800 Flowers
• Inside the digital transformation of a 30+ year old brand - Brightest Minds - ADMA Global Forum
• Using tech and data to help artists achieve their full potential - Brightest Minds
• The big idea that changed the course of my life - Brightest Minds - ADMA Global Forum
• The other search engine - Brightest Minds - ADMA Global Forum