Sports in focus at Zenni

Ad Age Marketer's Brief
18/09/2019 23 min Episodio 28
Sports in focus at Zenni

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Episode Synopsis

Online glasses retailer Zenni recently teamed up with the San Francisco 49ers to promote its eyewear. Sean Pate, Zenni's brand communications officer, discusses why teaming up with the sports industry makes sense for the brand and the other areas where it plays to get its low-priced eyewear in people's minds.

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