Scaling d-to-c

Ad Age Marketer's Brief
11/09/2019 22 min Episodio 27
Scaling d-to-c

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Episode Synopsis

Scott Tannen, founder and CEO of direct-to-consumer bedding brand Boll & Branch, talks about the company's plan to accelerate growth through a recent private equity investment, how sustainability factors into the brand's marketing message, and why selling on Amazon matters.

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