Marketer's Brief: Kraft Heinz

Ad Age Marketer's Brief
25/03/2019 24 min Episodio 1
Marketer's Brief: Kraft Heinz

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Episode Synopsis

Iconic brands are struggling to remain relevant in today's food industry. More evidence came with Kraft Heinz's recent $15 billion asset write-down. We examine the fallout and why Kraft's fall could be good for ad agencies.

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