Marketer's Brief: Electrify America

25/03/2019 29 min Episodio 3
Marketer's Brief: Electrify America

Listen "Marketer's Brief: Electrify America"

Episode Synopsis

Electrify America, a subsidiary of Volkswagen Group, is overseeing a 10-year, $2 billion investment on zero-emissions vehicle technology and awareness. The group's marketing director, Richard Steinberg, discusses what it is doing to help nudge the EV sector into the mainstream, including how charging stations might create branding opportunities.

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